Hey, I’m Kemal
I turn "it’s complicated" into "it just works."

I’ve spent the last 5 years tidying up the internet. I take messy, complex ideas and refine them into interfaces that feel effortless. Less confusion, more conversion, and a lot of attention to detail.

Selected Work

Sky Broadband Postcode Checker

Redesigned Sky Broadband discovery to surface postcode-specific deals upfront, simplifying the journey and aligning with competitor best practice for faster, clearer decision making.

View Case Study

Sky Broadband Postcode Checker

Redesigned Sky Broadband discovery to surface postcode-specific deals upfront, simplifying the journey and aligning with competitor best practice for faster, clearer decision making.

View Case Study

Micro Interactions & Motion Design

Showcasing a series of refined UI interactions and prototypes crafted across Sky projects and personal experiments. Built in Framer to bring clarity, delight, and movement to everyday digital experiences.

View Case Study

Sky Deals Page Redesign

Refreshed to support conversion, the page guides users to Sky’s best offers through streamlined filtering and clearer pricing breakdowns.

View Case Study

HabitFlow, A minimal habit tracking app concept

A minimal, uplifting mobile experience that helps users build lasting habits through visual progress, positive reinforcement, and social accountability, all designed entirely with AI-driven workflows in UXPilot.

View Case Study

Totallymoney's Icon Revamp

Created a cohesive icon system for cross-platform use, improving legibility at smaller sizes and aligning with the brand’s modern UI.

View Case Study

Sky Watch Page Redesign

Redesigned to simplify discovery, showcasing key content across packages while reducing visual overload from carousel-heavy layouts.

View Case Study

Sky Broadband Postcode Checker

Redesigned Sky Broadband discovery to surface postcode-specific deals upfront, simplifying the journey and aligning with competitor best practice for faster, clearer decision making.

View Case Study

View all work

The guy behind the canvas

A London based designer specialising in visual clarity and conversion.

I view software as a playground, not a constraint. I am genuinely excited by the pace of this industry and the tools that come with it. My stack is whatever gets the job done best!

Whether that’s deep-diving into code or pushing a visual platform to its absolute limits. I don't just design interfaces; I explore every possible way to build them better.

The Approach

I don't just push pixels. My process is built on three non-negotiables:

Systems over screens: I build scalable libraries, not just one-off pages.
Dev-ready details: I speak HTML/CSS to ensure the build matches the design.
Inclusive by default: Accessibility isn't an afterthought; it's the baseline.

I don't just push pixels. My process is built on three non-negotiables:

Systems over screens: I build scalable libraries, not just one-off pages.
Dev-ready details: I speak HTML/CSS to ensure the build matches the design.
Inclusive by default: Accessibility isn't an afterthought; it's the baseline.

Core Toolkit

Figma

Adobe CC

HTML / CSS

Jira / Linear

Rive

Rotato

No-Code design tools

Cursor

Curious and open to whatever's next!

& More!

Competencies

UI Design

UX Design

Illustration

Motion Design

Design Systems

Rapid Prototyping

Interaction Design

Accessibility (WCAG)

Product Strategy

Experience

UI Designer

Sky Creative

2023 - Present

UI Designer

Totallymoney

2021 - 2022

Freelancer

2018 - 2021

Hey, I’m Kemal I turn "it’s complicated" into "it just works."

Hey, I’m Kemal I turn "it’s complicated" into "it just works."

Hey, I’m Kemal I turn "it’s complicated" into "it just works."

Selected Work

Sky Broadband Postcode Checker

Sky Broadband Postcode Checker

Micro Interactions & Motion Design

Sky Deals Page Redesign

HabitFlow, A minimal habit tracking app concept

Totallymoney's Icon Revamp

Sky Watch Page Redesign

Sky Broadband Postcode Checker

View all work

View all work

View all work

The guy behind the canvas

The guy behind the canvas

A London based designer specialising in visual clarity and conversion.

The Approach

The Approach

Core Toolkit

Core Toolkit

Competencies

Competencies

Experience

Hey, I’m Kemal
I turn "it’s complicated" into "it just works."

Hey, I’m Kemal
I turn "it’s complicated" into "it just works."

Hey, I’m Kemal
I turn "it’s complicated" into "it just works."