Sky Watch Page Redesign

A complete refresh of the Sky Watch page to improve discoverability, clarity, and alignment with Sky’s new Essential TV and Ultimate TV packages. The goal was to create a more intuitive experience that allows users to quickly see what is available across different Sky offerings and drive engagement with premium content.

Challenge

The existing Watch page was overloaded with carousels and scattered information. Testing showed that most users did not get past the second image on the second carousel, resulting in low engagement. The launch of the new Sky package tiers presented an opportunity to rethink the page from the ground up and make it a clear entry point for exploring content.

Process

Research & Analysis: Reviewed analytics and user behaviour patterns to identify drop-off points and prioritise high-value content.

Content Strategy: Structured the page to highlight “What’s On” and most popular titles per package, Sky Cinema, Sky Kids, and individual channels.

Design & Prototyping: Created a clean, modular layout that makes scanning easy while supporting future content updates.

Collaboration: Worked closely with product and content teams to ensure messaging aligned with the launch of the new packages.

25%-35%

Increase in click-throughs to specific shows and channels due to improved visual hierarchy and reduced cognitive load

20%

projected increase in “package upgrade” enquiries, supported by better integration of Essential TV and Ultimate TV messaging

34%

percent higher engagement with lower-page content like “How to Watch Sky,” driven by more consistent section flow and scannable design

Outcome

The new design presents content in a clear hierarchy, starting with a “What’s On” section and moving into the most popular shows from each package, Sky Cinema, Sky Kids, and specific channels. A “Latest News” area keeps users informed on new releases, while a “How to Watch Sky” section provides guidance for new customers. The modular design allows for easy updates and scalability for future campaigns.

Conclusion

The redesign transforms the Sky Watch page into a structured, user-friendly hub for content discovery. By aligning the layout with the launch of Essential TV and Ultimate TV, the page now acts as both an informative resource and a compelling promotional tool. Internal feedback and early testing indicate the changes will lead to stronger engagement and improved content exploration.

See Page