Hey, I’m Kemal
I turn "it’s complicated" into "it just works."
Hey, I’m Kemal
I turn "it’s complicated" into "it just works."
Hey, I’m Kemal
I turn "it’s complicated" into "it just works."
I’ve spent the last 5 years tidying up the internet. I take messy, complex ideas and refine them into interfaces that feel effortless. Less confusion, more conversion, and a lot of attention to detail.
I’ve spent the last 5 years tidying up the internet. I take messy, complex ideas and refine them into interfaces that feel effortless. Less confusion, more conversion, and a lot of attention to detail.
Selected Work
Sky Broadband Postcode Checker
Redesigned Sky Broadband discovery to surface postcode-specific deals upfront, simplifying the journey and aligning with competitor best practice for faster, clearer decision making.
Sky Broadband Postcode Checker
Redesigned Sky Broadband discovery to surface postcode-specific deals upfront, simplifying the journey and aligning with competitor best practice for faster, clearer decision making.
Sky Broadband Postcode Checker
Redesigned Sky Broadband discovery to surface postcode-specific deals upfront, simplifying the journey and aligning with competitor best practice for faster, clearer decision making.
Micro Interactions & Motion Design
Showcasing a series of refined UI interactions and prototypes crafted across Sky projects and personal experiments. Built in Framer to bring clarity, delight, and movement to everyday digital experiences.
Sky Deals Page Redesign
Refreshed to support conversion, the page guides users to Sky’s best offers through streamlined filtering and clearer pricing breakdowns.
Micro Interactions & Motion Design
Showcasing a series of refined UI interactions and prototypes crafted across Sky projects and personal experiments. Built in Framer to bring clarity, delight, and movement to everyday digital experiences.
HabitFlow, A minimal habit tracking app concept
A minimal, uplifting mobile experience that helps users build lasting habits through visual progress, positive reinforcement, and social accountability, all designed entirely with AI-driven workflows in UXPilot.
Totallymoney's Icon Revamp
Created a cohesive icon system for cross-platform use, improving legibility at smaller sizes and aligning with the brand’s modern UI.
HabitFlow, A minimal habit tracking app concept
A minimal, uplifting mobile experience that helps users build lasting habits through visual progress, positive reinforcement, and social accountability, all designed entirely with AI-driven workflows in UXPilot.
Sky Watch Page Redesign
Redesigned to simplify discovery, showcasing key content across packages while reducing visual overload from carousel-heavy layouts.
Sky Broadband Postcode Checker
Redesigned Sky Broadband discovery to surface postcode-specific deals upfront, simplifying the journey and aligning with competitor best practice for faster, clearer decision making.
Sky Watch Page Redesign
Redesigned to simplify discovery, showcasing key content across packages while reducing visual overload from carousel-heavy layouts.
The guy behind the canvas
The guy behind the canvas
A London based designer specializing in visual clarity and conversion.
I hate confusion. That’s why I spend my days turning complex problems into simple, intuitive interfaces. When I’m not in Figma, I’m usually chasing new tools online, or hunting for Marvel comics!
I hate confusion. That’s why I spend my days turning complex problems into simple, intuitive interfaces. When I’m not in Figma, I’m usually chasing new tools online, or hunting for Marvel comics!
Big fan of comics
Big fan of comics
Big fan of comics
Enjoy travelling
Enjoy travelling
Enjoy travelling
Hi, it's me :)
Hi, it's me :)
Hi, it's me :)
The Approach
The Approach
I don't just push pixels. My process is built on three non-negotiables:
Systems over screens: I build scalable libraries, not just one-off pages.
Dev-ready details: I speak HTML/CSS to ensure the build matches the design.
Inclusive by default: Accessibility isn't an afterthought; it's the baseline.
I don't just push pixels. My process is built on three non-negotiables:
Systems over screens: I build scalable libraries, not just one-off pages.
Dev-ready details: I speak HTML/CSS to ensure the build matches the design.
Inclusive by default: Accessibility isn't an afterthought; it's the baseline.
Core Toolkit
Core Toolkit
Figma
Adobe CC
HTML / CSS
Jira / Linear
Rive
Rotato
No-Code design tools
Cursor
Competencies
Competencies
UI Design
UX Design
Illustration
Motion Design
Design Systems
Rapid Prototyping
Interaction Design
Accessibility (WCAG)
Product Strategy
Experience
UI Designer
UI Designer
UI Designer
Sky Creative
Sky Creative
Sky Creative
2023 - Present
2023 - Present
UI Designer
UI Designer
UI Designer
Totallymoney
Totallymoney
Totallymoney
2021 - 2022
2021 - 2022
Freelancer
Freelancer
Freelancer
2018 - 2021
2018 - 2021
