Sky Kid's Page Redesign
A focused redesign of the Sky Kids landing page. I replaced a carousel-heavy layout with a clear story that explains the add-on, highlights what you get, and guides parents to a confident sign-up.
Challenge
The original Sky Kids page relied heavily on stacked carousels, making it difficult for parents to quickly understand what was included. Key information like available channels, types of shows, and features such as offline viewing were either hidden or missing. The redesign aimed to simplify the layout, create a clear information flow, and present content in a way that appealed to both kids and decision-making parents.
Results
The redesign introduced a clear hierarchy, engaging visuals, and an explainer video to quickly communicate value. Key benefits were surfaced early, followed by proof points and practical “how to watch” steps. This approach reduced user confusion and made the sign-up decision easier.
36%
Uplift in '"Get Sky Kids" Clicks
28%
Increase in average time spent on page
18%
Drop in bounce rate
Process
Research & Analysis: Audited the existing page, analytics, and competitor patterns. Mapped parent questions and prioritised the information that helped them decide quickly.
Information Architecture: Replaced deep carousels with a linear, scrollable narrative: what Sky Kids is, what you get, channels and shows, the Sky Go benefit, and FAQs.
Wireframing & Prototyping: Built low- to high-fidelity flows using the Sky design system. Tested layout variants to tighten hierarchy, spacing, and CTAs.
Usability Testing: Ran quick remote tests with parents to validate comprehension and path to action, then refined copy, labels, and section ordering.
Visual Design & Style Guide: Softened shapes and colour, introduced a clean video hero, and created content cards that scale for new shows without rework.
Conclusion
By shifting from a cluttered showcase to a clear, benefit-led story, the page became easier to understand and faster to act on. The redesign improved engagement, reduced bounce, and drove more subscriptions while staying true to the Sky brand.
See Page
